We begin with a discovery process that includes extensive research both internally and externally. We meet with determined individuals within the company to focus in on developing a truly unique selling point. Upon completion of this process, we perform external research to help build this point and determine any outside factors that may affect that message moving forward. Upon completion of this discovery process, we can determine necessary marketing and business goals and move on to the deliverables.

Our next step is concept development. This is all the fun stuff you think of when you think of advertising. We lock ourselves in our creative space and come up with creative concepts that will propel our client’s message forward and bust through all of the advertising clutter already out there. This is where ABC truly excels. After several hours – sometimes even several days – of caffeine-induced, passionate creative meetings, we are ready to present our ideas to the client.

Finally, one last item our clients need from us: A firm grasp on media outlets. It is our job as an advertising and marketing agency to make sure we understand current and upcoming media. We constantly stay on top of the industry and review all forms of media, providing our clients with knowledge and direction. Whether it’s traditional media or “new” media, we know what works best to get our client’s message in front of the right people.