Articles by Hannah Mautz

Hannah grew up surrounded by the marketing field and adopted a passion for its power. Fascinated by the influences behind consumer movement, she embraces the intersection of creativity and tactics as Communications Strategist at ABC. She digs into the things that make people tick with traditional PR duties, influencer outreach and social media management for a variety of clients.

How to Spark a Social Media Conversation Using Hashtags

Originally designed for Twitter, hashtags have been integrated across multiple social platforms, especially Instagram and even a bit on Facebook. Hashtags are all about sparking conversation. Social users often use hashtags to search for specific content they are the most interested in. But, how do you decide which ones are right for your brand? Here…
Read the full article