Articles by Shane M. Liebler

A journalist by trade, Shane Liebler tells stories that connect brands with target audiences and inspire them to act. He’s a writer, not a copy machine, and that approach brings exceptional content to every print or digital piece he pens. Shane taps into his past as a reporter and editor to develop clear messages that resonate in every medium, be it blog or brochure, sponsored content or script.

Tips for Keeping Up Destination Marketing During Crisis

Like everything in our daily lives right now, destination marketing during a crisis of this scale is unprecedented. Attractions, accommodations, eateries and breweries are closed or close to it. Everyone’s pretty much stuck at home. This sucks. It also presents great opportunity from a marketing standpoint. For starters, we have a captive audience, one that’s…
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Why Blogs Are Still and Will Be a ‘Thing’

Each and every year since blogs were invented some 25 years ago, we’ve probably asked, “Are blogs still a thing?” Fair question in a climate of constantly changing social media and this evolving beast we call “content marketing.” Well, content marketing is most certainly a “thing.” And blogs, like the one you felt compelled to…
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What DMOs Should Do About Google Travel

Google recently tweaked its Travel section and, like many Google moves, it’s a seemingly simple change. Essentially, it’s now easier for travelers to plan a trip as Travel gathers the features of Google Flights, Hotels, Trips and Maps all in one place. It’s not necessarily a seismic shift or legit threat to DMOs at this…
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Why Tourism Matters and Other Takeaways from NYSTC 2019

Tourism matters. It’s a trillion-dollar industry in the U.S. with a much larger impact when considering the trickle down. The numbers exposed at the New York State Tourism Industry Association’s NYS Tourism Conference are eye-opening. For example, in 2018 alone, travelers spent about $1.1 trillion and generated $2.5 trillion in total economic impact, according to…
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