Articles by Shane M. Liebler

A journalist by trade, Shane Liebler tells stories that connect brands with target audiences and inspire them to act. He’s a writer, not a copy machine, and that approach brings exceptional content to every print or digital piece he pens. Shane taps into his past as a reporter and editor to develop clear messages that resonate in every medium, be it blog or brochure, sponsored content or script.

Can We Save the QR Code?

I hate QR codes. They seem to be everywhere, yet no one uses them. They aren’t very attractive and people don’t use them. They would be great … if people used them. Not too long ago, marketers were eager to use the technology to send smartphone users to websites and collect the data. No more…
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The Next Generation of Content

Think you’re the best in the business? Prove it with robust blogs, engaging e-blasts and savvy social sharing. Content marketing makes one of the most effective means for corralling new customers. Unfortunately, making time or finding resources to generate compelling content can be a tough sell to small businesses. Content marketing has reached a tipping…
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Chat Apps Draw Teens, But Can Marketers Follow?

While I firmly believe the death of Facebook is greatly exaggerated, it’s impossible to ignore that teens – a key demographic in many a marketing strategy – are heading elsewhere. I decided to dive right into a few of these services with pretty uncool results (see screenshot). Just as I feared, at age 32, I’m…
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Six #Protips for Using Hashtags

You see them everywhere, but what does that funky-looking punctuation mark really mean? Hashtags effectively build communities and create great opportunities to market your business or even yourself. With their recent arrival in Facebook, hashtags are more ubiquitous than ever. You’ve seen them in numerous print, Web and video ads. They even pop up as…
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