Does sitting down to determine next year’s marketing budget induce deja vu? Has your marketing budget planning process turned out to be more of a checklist? Do you run down the same old list of media placement, deal with the same old demands to jump on the big marketing trends and develop the same old…
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As the internet becomes a bigger part of our everyday lives, people go online for their information, shopping, entertainment, and to connect with likeminded people. Smart marketers are already using digital and content assets to reach people online. A lot of this takes the form of blogs, resource articles, presentations and social media. But what…
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Do good research, find solid sources and tell great stories. It’s the formula for engagement that both journalists and content developers follow. As content marketing inches closer to eclipsing traditional ad spends like television, a new profession has emerged: brand journalism. At first glance, it seems those two words shouldn’t fit together as news outlets…
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Social media moves fast and marketers must constantly adapt. But, no matter how quickly or how much social media morphs, there are a few things that never change. No matter how many characters Twitter adds or whether Facebook Instant Articles ever pan out, social media success comes down to what you share, when you share…
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Brain vector designed by Freepik In the past month or so there’s been talk in SEO and digital marketing circles about RankBrain. It kind of sounds a bit sci-fi, right? What’s that about? Like anything new in the world of marketing, there is a bit of a hype phase. Now that the hype has settled…
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