Articles by Shane M. Liebler

A journalist by trade, Shane Liebler tells stories that connect brands with target audiences and inspire them to act. He’s a writer, not a copy machine, and that approach brings exceptional content to every print or digital piece he pens. Shane taps into his past as a reporter and editor to develop clear messages that resonate in every medium, be it blog or brochure, sponsored content or script.

Journalism Forms the Core of Content Marketing

Shane M. Liebler • March 2, 2016

Do good research, find solid sources and tell great stories. It’s the formula for engagement that both journalists and content developers follow. As content marketing inches closer to eclipsing traditional ad spends like television, a new profession has emerged: brand journalism. At first glance, it seems those two words shouldn’t fit together as news outlets…
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The Six Pillars of Social Media Marketing

Shane M. Liebler • February 3, 2016

Social media moves fast and marketers must constantly adapt. But, no matter how quickly or how much social media morphs, there are a few things that never change. No matter how many characters Twitter adds or whether Facebook Instant Articles ever pan out, social media success comes down to what you share, when you share…
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Google’s RankBrain Makes Smart Content Strategy and SEO Even More Valuable

Shane M. Liebler • January 7, 2016

Brain vector designed by Freepik In the past month or so there’s been talk in SEO and digital marketing circles about RankBrain. It kind of sounds a bit sci-fi, right? What’s that about? Like anything new in the world of marketing, there is a bit of a hype phase. Now that the hype has settled…
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8 Office Monsters That Can Deep-Six Your Marketing Plans

Shane M. Liebler • October 30, 2015

Beware these guys and ghouls that might mash your strategy … Wolfman – Wants to sink his teeth into every social media platform ever without considering time or resources. Zombie – Wanders the marketing landscape living off of others’ ideas. If it’s not a best practice, it can’t be done. Frankenstein – Scuffles around piecing…
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The Professional Marketer’s Guide to Social Media Tech

Shane M. Liebler • October 15, 2015

Marketers have to keep open minds about using any medium. The past decade or so has provided huge fails and unprecedented successes. It’s difficult, if not impossible, to “pick” the next big thing for a client’s media mix. When a social medium goes mainstream, it deserves attention. There’s no waiver for skeptics. If it’s a…
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Articles by Shane M. Liebler