Think about it. Your website may be your largest marketing opportunity. Whether you are B2C or B2B, your website is the place to show off your brand, speak to the right audience, create interest in your products, attract leads and earn more business. That means your website design is vital. That leads to the question…
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Content Marketing World 2016 was packed with amazing insights from all kinds of experts and brilliant marketers. Between the workshops, breakout sessions, keynotes, and lunch & learns, you get an entire day of valuable knowledge to take with you, your organization and your clients. It’s nearly impossible to share every valuable nugget from Content Marketing…
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Does sitting down to determine next year’s marketing budget induce deja vu? Has your marketing budget planning process turned out to be more of a checklist? Do you run down the same old list of media placement, deal with the same old demands to jump on the big marketing trends and develop the same old…
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As the internet becomes a bigger part of our everyday lives, people go online for their information, shopping, entertainment, and to connect with likeminded people. Smart marketers are already using digital and content assets to reach people online. A lot of this takes the form of blogs, resource articles, presentations and social media. But what…
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Do good research, find solid sources and tell great stories. It’s the formula for engagement that both journalists and content developers follow. As content marketing inches closer to eclipsing traditional ad spends like television, a new profession has emerged: brand journalism. At first glance, it seems those two words shouldn’t fit together as news outlets…
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