Articles by Shane M. Liebler

A journalist by trade, Shane Liebler tells stories that connect brands with target audiences and inspire them to act. He’s a writer, not a copy machine, and that approach brings exceptional content to every print or digital piece he pens. Shane taps into his past as a reporter and editor to develop clear messages that resonate in every medium, be it blog or brochure, sponsored content or script.

What Role Does Content Play in SEO?

SEO stands for search engine optimization. But, how much do people really know about SEO? We had to take a step back and ponder that question recently when we put together a video promoting ABC’s SEO services. Non-agency marketing folk might first think of keywords and metadata – the geeky stuff. But, there’s a major…
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The Rise of Mobile and How to Take Advantage

Back in the day … like four or five years ago … mobile websites were more or less an afterthought. Essentially, Web developers were taking the desktop site and modifying it for mobile so it looked nice. Like technology itself, things change quickly. Mobile Internet Usage on the Move Just last year, mobile took over.…
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