Articles by Shane M. Liebler

A journalist by trade, Shane Liebler tells stories that connect brands with target audiences and inspire them to act. He’s a writer, not a copy machine, and that approach brings exceptional content to every print or digital piece he pens. Shane taps into his past as a reporter and editor to develop clear messages that resonate in every medium, be it blog or brochure, sponsored content or script.

Facebook or YouTube? Use Two!

What does it mean now that Facebook is entering the online video foray with fury? It’s time to diversify. YouTube remains the dominant force in the medium, but fellow social media giant Facebook presents a legitimate challenge as of late. While there’s still a decent gap in view counts when comparing viral videos on YouTube…
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Listen Up: Podcasts Are Back

Considering more than a decade has passed since the audio podcast became a widely used medium for talk shows, news and music discovery, it seems like a platform past its prime: the digital equivalent of a cassette tape. Things move fast in the “Internet of Things” era, where cars have become connected. Mobile devices can deliver…
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