Articles by Shane M. Liebler

A journalist by trade, Shane Liebler tells stories that connect brands with target audiences and inspire them to act. He’s a writer, not a copy machine, and that approach brings exceptional content to every print or digital piece he pens. Shane taps into his past as a reporter and editor to develop clear messages that resonate in every medium, be it blog or brochure, sponsored content or script.

Business Buy-In Attracts Travelers

An attractive logo, advertising, print pieces and a website don’t make a destination marketing campaign, the businesses do. We have developed great marketing initiatives for areas that truly rely on partner support. So, it’s imperative that we get that partner buy-in and create some enthusiasm among them. We want the partners to know that we…
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Spare Me Your Words

Between emails, news sites and blog posts, your customers have plenty to process. In a culture of round-the-clock business/busy-ness and 140 characters or less, it’s important to give your audience options – video in particular. As marketers, we make an effort to give valuable information, but keep things scan-able. It’s best to keep emails (marketing…
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Can We Save the QR Code?

I hate QR codes. They seem to be everywhere, yet no one uses them. They aren’t very attractive and people don’t use them. They would be great … if people used them. Not too long ago, marketers were eager to use the technology to send smartphone users to websites and collect the data. No more…
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