Articles by Travis Bort

As ABC’s commander-in-chief, Travis Bort is involved with everything that goes on around here: creative direction, client consulting and, of course, running the company. He channels more than 20 years of experience in the business to continuously take ABC in bold new directions and build his team of creatives and account managers based on client need. Travis’ creative mind and high standards make him the gatekeeper, ensuring every ABC idea is the best one for the client.

Running a Company Is None of My Business

I don’t know how to run a business. Yep, I said it. And it’s true. Back in 2005, my business partner came to me and said he was leaving. He was leaving to pursue a lifelong passion and a new career. At that time, he was the business manager, in charge of the books, the…
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Finding the Creative History of Your City

Sometimes you don’t have to look far to find creative ways to sell your city. We find often that most cities, towns and communities have a unique part of their past that can be used to help attract new visitors. If you dig deep enough, I am sure you can find some interesting historic facts.…
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4 Keys to Community Branding for Tourism

Everyone is always throwing the term “brand” around, so what is a brand? Most realize it is not just a logo or the colors and taglines you use, but an expression of what makes you unique. Simple right? In theory, yes. But, when it comes time to sit down and really analyze what makes a…
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What Were They Thinking? Inside a Creative’s Brain

Everyone loves a good commercial. Sure, we fast forward or skip through a lot of them, but if they’re exceptionally cute, funny or even a little emotional, they tend to stick. Have you ever stopped to think about a commercial’s genesis when you find yourself smiling, laughing or tearing up? Where do these ideas come…
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