Articles by Travis Bort

As ABC’s commander-in-chief, Travis Bort is involved with everything that goes on around here: creative direction, client consulting and, of course, running the company. He channels more than 20 years of experience in the business to continuously take ABC in bold new directions and build his team of creatives and account managers based on client need. Travis’ creative mind and high standards make him the gatekeeper, ensuring every ABC idea is the best one for the client.

4 Keys to Community Branding for Tourism

Everyone is always throwing the term “brand” around, so what is a brand? Most realize it is not just a logo or the colors and taglines you use, but an expression of what makes you unique. Simple right? In theory, yes. But, when it comes time to sit down and really analyze what makes a…
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What Were They Thinking? Inside a Creative’s Brain

Everyone loves a good commercial. Sure, we fast forward or skip through a lot of them, but if they’re exceptionally cute, funny or even a little emotional, they tend to stick. Have you ever stopped to think about a commercial’s genesis when you find yourself smiling, laughing or tearing up? Where do these ideas come…
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Telling a Tourism Story

With over a decade of experience marketing all kinds of tourism entities and destinations, we at ABC have learned one thing. People love to hear a story. Think about it. How many times have you sat in a local pub or restaurant and your server has explained the history of the establishment or shared a…
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