Articles by Travis Bort

As ABC’s commander-in-chief, Travis Bort is involved with everything that goes on around here: creative direction, client consulting and, of course, running the company. He channels more than 20 years of experience in the business to continuously take ABC in bold new directions and build his team of creatives and account managers based on client need. Travis’ creative mind and high standards make him the gatekeeper, ensuring every ABC idea is the best one for the client.

The New Agency Species

Recently I attended a seminar in Florida called “The New Agency Species.” The program was presented by the Second Wind Network, which represents small- to medium-size advertising agencies across the country. The seminar was very well attended by agencies from more than 30 different states and Canada. We discussed what agencies should be focused on…
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Why Niche Marketing?

Over the past years we have had a lot of opportunities to work with clients in various industries. One trend that we have seen develop in recent years is niche marketing. Being all things to all people just doesn’t work anymore. With so many people able to streamline their information channels, it is very important…
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Creative Sales? Yep, We Do That

Recently we decided to add a much-needed service to our advertising and marketing services lineup. While still maintaining our philosophy of “idea first,” we found that clients are looking for a little more “after idea” results. Enter our idea-based sales model. Step one for us has always been research: client interviews, employee interviews, customer interviews…
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