Land Your Next Sale with These Five Idea-Based Tips

Idea-based sales? If your sales are growing, you may be using it without calling it that. Idea-based sales essentially means you’re not just selling without a strategy. You aren’t just opening up the phonebook and dialing without knowing anything about who you are calling or why you chose to call them. In other words, you’re…
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Business Buy-In Attracts Travelers

An attractive logo, advertising, print pieces and a website don’t make a destination marketing campaign, the businesses do. We have developed great marketing initiatives for areas that truly rely on partner support. So, it’s imperative that we get that partner buy-in and create some enthusiasm among them. We want the partners to know that we…
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