Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Each and every year since blogs were invented some 25 years ago, we’ve probably asked, “Are blogs still a thing?” Fair question in a climate of constantly changing social media and this evolving beast we call “content marketing.” Well, content marketing is most certainly a “thing.” And blogs, like the one you felt compelled to…
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Do good research, find solid sources and tell great stories. It’s the formula for engagement that both journalists and content developers follow. As content marketing inches closer to eclipsing traditional ad spends like television, a new profession has emerged: brand journalism. At first glance, it seems those two words shouldn’t fit together as news outlets…
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Considering more than a decade has passed since the audio podcast became a widely used medium for talk shows, news and music discovery, it seems like a platform past its prime: the digital equivalent of a cassette tape. Things move fast in the “Internet of Things” era, where cars have become connected. Mobile devices can deliver…
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No, we’re not making reference to that quirky romantic comedy from the 90s with Tom Hanks and Meg Ryan. We’re Talking About Email Marketing and Newsletters “You’ve got mail” is what the end user sees when they open their inbox and see your mode of online communication sitting there. If you were effective in grabbing…
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