Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Ahhh, summer. If you live in the Northeast or any other four-season locale, it’s that treasured time between the long winters where we can actually get out of the house and, well, do stuff. It’s also time for consumers to get out and about, which makes it a challenging time for marketers. Summer changes up…
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Originally designed for Twitter, hashtags have been integrated across multiple social platforms, especially Instagram and even a bit on Facebook. Hashtags are all about sparking conversation. Social users often use hashtags to search for specific content they are the most interested in. But, how do you decide which ones are right for your brand? Here…
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Over these past 20 years as a writing student and professional, I’ve found no book more essential nor influential than The Elements of Style by William Strunk and E.B. White. These priceless pro tips make up the perfect formula for modern communication ruled by brevity. Your headlines, subject lines, tweets, posts, web and ad copy…
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Do good research, find solid sources and tell great stories. It’s the formula for engagement that both journalists and content developers follow. As content marketing inches closer to eclipsing traditional ad spends like television, a new profession has emerged: brand journalism. At first glance, it seems those two words shouldn’t fit together as news outlets…
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Brain vector designed by Freepik In the past month or so there’s been talk in SEO and digital marketing circles about RankBrain. It kind of sounds a bit sci-fi, right? What’s that about? Like anything new in the world of marketing, there is a bit of a hype phase. Now that the hype has settled…
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