Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Hopefully this little series has helped wipe away any guilt you’ve had about a content marketing plan that fell flat. Perhaps there was no plan to begin with and hopefully we’ve helped fix that with guides to getting started and creating content. Now that we’ve got the content machine humming, it’s time to check on…
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So you’ve decided to kickstart your content marketing and you’ve laid out what topics you want to cover and given some consideration to cadence and promotion. Of course to accomplish all that, you’ll need the actual content. As with any creative exercise, there are a number of ways to go about this. In fact, it…
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Don’t worry, it happens all the time. When there’s an attractive marketing method that’s working, naturally you want to get involved. Obviously, you want to try it. It happened with digital marketing, it happened with social media and it’s happening with content marketing – which includes all of the above. There are lots of posts…
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Earning media coverage is no easy task for a brand. It often takes a well-thought-out strategy, having a compelling story to tell or information to share, and a little bit of luck. Some of the best ad agencies in the world have the process down pat. Reading up on the topic online offers plenty of…
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Like everything in our daily lives right now, destination marketing during a crisis of this scale is unprecedented. Attractions, accommodations, eateries and breweries are closed or close to it. Everyone’s pretty much stuck at home. This sucks. It also presents great opportunity from a marketing standpoint. For starters, we have a captive audience, one that’s…
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