Category: Video

ABC Meets FDNY

Working in the creative world for a few years now, there has been a handful of projects I’ve worked on that have either changed the way I look at life or changed me as a person. ABC’s recent trip to the New York City area for the FDNY and First Responder’s Center for Excellence for…
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How to ‘Be Creative’ with a Logo

So, we have a new logo. Why? Because we get tired of things quickly around here. Some people move furniture around; some people change the color of their hair. At ABC, we design new stuff. If you are a client, friend, family member or maybe just a fan, you probably also heard we moved. After…
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The 4 Keys to Great Cause-Related Marketing

Just because a company is not-for-profit doesn’t mean they aren’t in the marketing business as well. Marketing is an essential function of any organization, whether they’re for-profit or not. But in an industry that relies heavily on striking an emotional cord in the masses, it’s even more important for nonprofits to develop a “business model.”…
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