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Stay up to date on our projects, people and blog posts with the Creative Brief, a monthly compilation of all things ABC.

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emotion tracking

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  • Current: emotion tracking

Early Adoption of Technology: The Good, Bad and Ugly Faces

Tags: advertising, analytics, digital marketing, emotion tracking, facial recognition, focus groups, marketing, marketing strategy, measurement, pro tips, strategy, tech, Travis, video

Why Joy Is An Advertiser’s Best Friend

Tags: ads, advertising, analysis, content marketing, emotion tracking, focus group, joy marketing, marketing, media planning, testing, video production

How Pepsi Could Have Saved Millions with Emotion Tracking Analysis

Tags: ads, advertising, content, emotion tracking, fail, focus group, marketing, Pepsi, social content, social media, testing, twitter, video, video analysis, video testing

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