Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Managing a Twitter, Facebook, LinkedIn or Instagram page is a more simplistic piece of implementing a marketing strategy – right? Wrong. Although sending out tweets and posting on Instagram might be as straightforward as hitting a button and waiting for the likes to roll in, what many companies struggle with is creating content that aligns…
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Ads fail all the time. In fact, ads fail more often than they succeed. But, they rarely fail as quickly and spectacularly as Pepsi’s Live for Now ad featuring Kendall Jenner. If you haven’t heard about the ad yet, know this: within 24 hours of releasing the ad, Pepsi caved to social media pressure and…
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Social media moves fast and marketers must constantly adapt. But, no matter how quickly or how much social media morphs, there are a few things that never change. No matter how many characters Twitter adds or whether Facebook Instant Articles ever pan out, social media success comes down to what you share, when you share…
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Marketers have to keep open minds about using any medium. The past decade or so has provided huge fails and unprecedented successes. It’s difficult, if not impossible, to “pick” the next big thing for a client’s media mix. When a social medium goes mainstream, it deserves attention. There’s no waiver for skeptics. If it’s a…
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So you’re ready to send out that lovely press release to your media list, but what are you doing socially to support your message? Incorporating social media as part of your PR strategy gives you a better shot at attracting the attention of reporters or travel writers and get them to cover your story or…
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