Category: Marketing Strategy

ABC Meets FDNY

Working in the creative world for a few years now, there has been a handful of projects I’ve worked on that have either changed the way I look at life or changed me as a person. ABC’s recent trip to the New York City area for the FDNY and First Responder’s Center for Excellence for…
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Just What Is the Reality of Virtual Reality?

Marketers have been inundated with the term “virtual reality” or VR lately. They’ve also been trying to figure out the best ways to use it. But, just what is “it”? Well, the term virtual reality, or VR, is used widely throughout the marketing industry and typically it is used incorrectly. It’s often used as a…
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