Category: Content Marketing

Journalism Forms the Core of Content Marketing

Do good research, find solid sources and tell great stories. It’s the formula for engagement that both journalists and content developers follow. As content marketing inches closer to eclipsing traditional ad spends like television, a new profession has emerged: brand journalism. At first glance, it seems those two words shouldn’t fit together as news outlets…
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Facebook or YouTube? Use Two!

What does it mean now that Facebook is entering the online video foray with fury? It’s time to diversify. YouTube remains the dominant force in the medium, but fellow social media giant Facebook presents a legitimate challenge as of late. While there’s still a decent gap in view counts when comparing viral videos on YouTube…
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Listen Up: Podcasts Are Back

Considering more than a decade has passed since the audio podcast became a widely used medium for talk shows, news and music discovery, it seems like a platform past its prime: the digital equivalent of a cassette tape. Things move fast in the “Internet of Things” era, where cars have become connected. Mobile devices can deliver…
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