Google recently tweaked its Travel section and, like many Google moves, it’s a seemingly simple change. Essentially, it’s now easier for travelers to plan a trip as Travel gathers the features of Google Flights, Hotels, Trips and Maps all in one place. It’s not necessarily a seismic shift or legit threat to DMOs at this…
Read the full article
Category: Content Marketing
Project Insight: Applying Our Minds to a Mental Health Awareness Campaign
How do you turn a taboo topic into everyday conversation? Despite the fact that mental health issues are fairly common among teens, they don’t tend to discuss it with their peers. OnCare, Onondaga County and the Syracuse City School District wanted to change that with a campaign aimed at about 20,000 middle and high schoolers.…
Read the full article
My Staff Works 30 Hours Straight … and They Like It
If you are familiar with ABC Creative Group, then you probably know about our 24hr. Brand Bash. It’s our little way of giving back to our community in a creative way. For years I wrote checks for fundraisers, golf tournaments, dinners, program ads, you name it. Just to be clear, I have no problem helping…
Read the full article