At ABC, we believe the best campaigns don’t just promote a destination – they immerse audiences in its story. That’s exactly what we set out to do in our year-long collaboration with 1000 Islands, crafting a digital media campaign that evolves with the seasons.
Our journey began with winter, where we developed the concept “Embrace the Chill” – a call to experience the quiet magic of snow-covered landscapes, frozen waters and chilling fireside with local beverages. We selected the most captivating visuals to accompany this message, pairing them with engaging digital storytelling that invited visitors to see winter as an experience, not just a season.
As we move into summer and fall 2025, our approach continues to evolve. Each campaign builds on the essence of the 1000 Islands – a place of adventure, relaxation and flat-out cool things to do. Whether it’s the refreshing pull of open water in summer or the golden glow of autumn along the river, our focus remains on concept-driven content that connects with audiences emotionally.
Across platforms, we are weaving together stunning photography, video and thoughtfully crafted copy to highlight the 1000 Islands as a year-round escape. Every season brings a new story to tell, and we’re excited to continue bringing this destination to life – one perfectly timed campaign at a time.
