Digital Media Specialist
At ABC we take our media strategies seriously. And digital media is always an integral part of our strategies. We are looking for someone with extensive knowledge of media placement within the digital space. This position requires experience placing paid media across all social platforms such as Meta, LinkedIn, Tik Tok and others. Experience with all Google advertising opportunities such as SEM, Display, Native and YouTube is required. This position also requires a firm grasp of tactics within these platforms such as behavioral, contextual and geo-targeting. You must have the ability to research each media tactic to ensure it will perfectly meet our clients’ goals. Monitoring and reporting on each tactic are equally important. Utilize analytics tools to track and analyze the performance of digital campaigns and make changes as needed based on the analytics. The Digital Media Specialist generates regular reports, providing insights and recommendations to identify opportunities for improvement and implement adjustments to enhance campaign effectiveness. These reports are more than just data and require narrative. This position requires staying on the cutting edge of the digital media landscape by actively researching and incorporating the latest advancements, emerging platforms and industry trends, ensuring we remain at the forefront of innovation. This position reports directly to the Director of Account Services and works closely with the Creative Director.
To apply for this position, you must be able to communicate past experience.