(5/27/22 – Syracuse, N.Y.) ABC Creative was recently recognized with a Telly Award for promotional video highlighting one of New York state’s most prominent attractions in the National Baseball Hall of Fame and Museum.
The Hall aired a new YouTube series that links fans to America’s pastime and ABC helped build that connection with several online spots. The series “Hall of Fame Connections” connects the unlikely players and events with plenty of surprises in between.
Using humorous animations and influencer marketing, we were tasked with capturing the target audience before and during other baseball-specific YouTube videos. We hit this one out of the park to the tune of tens of thousands of views.
ABC earned the recognition in the Sports category, adding to its expansive collection of Tellys awarded in various areas from cause-related work to destination marketing. Founded in 1978 to honor the best in local, regional and cable TV commercials, the Tellys now recognize a broad range of categories and receive some 12,000 entries from all 50 states and five continents.