July 15, 2009, Syracuse, N.Y. - ABC Creative Group in Syracuse, N.Y., has expanded services and added a new position to further its Digital Media Strategy services. Digital Media Strategy encompasses a broad range of online services, but focuses mostly on social media management and user-generated content strategies.
“Consumers are relying less on traditional media for their information and more on second party opinion and are sharing this information within social networking communities,” explains Travis Bort, owner of ABC Creative Group. “Time spent on social sites is growing more than three times faster than the rate of overall Internet growth. Social networking sites and other user-generated content sites are becoming the number one way consumers communicate with one another, and our goal is to help manage our clients' online presence, including blog sites, review sites, and social networking sites.”
Other services being offered by ABC Creative Group's Digital Media Strategy umbrella are social network advertising, e-marketing communications, Search Engine Optimization, Search Engine Marketing, Mobile Optimization and Marketing, Public Relations 2.0 services, and web design and development services.