(2/14/18 – Syracuse, N.Y.) The first year of partnership with ABC Creative Group helped a major manufacturer boost sales and attract new customers.
Schneider Packaging Equipment Co. named ABC its agency of record in early 2017. An international leader in packaging machinery, Schneider entrusted all of its marketing efforts to ABC, including promotion of and displays for the industry's biggest trade show.
ABC helped Schneider focus on three proprietary technologies that create a clear separation between Schneider and the competition as the impetus for a new multimedia campaign.
“We narrowed our focus and gained a ton of efficiencies," Director of Sales and Marketing Michael Brewster recently told the Central New York Business Journal in a feature celebrating the company's rapid growth.
Family-owned and operated for nearly 50 years, the one constant throughout Schneider's past and present has been the continuous pursuit of game-changing technology.
The campaign highlighted the company's inventive ethos with messaging centered around this legacy of "disrupting" the industry with products that included their proprietary OptiStak software, which was named and launched to the public and prospects by ABC.
Preparation for the packaging industry's premier event, PACK Expo in Las Vegas, led development of numerous assets, including print ads, product logos, web and content development, sell sheets and the trade show displays themselves.
ABC developed three case studies, one for each key product, and produced articles published in Packaging World and other national publications. Consistent messaging and imagery was integrated into every facet of Schneider's marketing efforts from public relations to listings in the PACK Expo directory and product web pages to demo videos that earned more than 70,000 views.
"In an industry as competitive as ours, good marketing is crucial," said Director of Sales and Marketing Mike Brewster said. "Our partnership with ABC and collaboration creatively and strategically have been a huge asset to us as shown by last year's success."
The combined efforts helped Schneider double sales and increase revenue by nearly 90 percent in 2017 with some 30 percent of total revenue coming from new strategic partnerships. Schneider will look to build on that momentum in 2018 with ABC continuing development of digital, video and editorial assets.