(4/8/14 - Syracuse, N.Y.) ABC Creative Group will throw a 24 Hour Brand Bash this May for a local nonprofit dedicated to community service.
ABC is donating a full 24 hours of nonstop creativity to completely rebrand a deserving organization as a way of giving back.
Under the tagline “No Sleep Till Branded,” the agency will execute a dawn-till-dusk, dusk-till-dawn run through the entire creative process, from concept development to delivery.
The 24 Hour Brand Bash begins 8 a.m. Thursday, May 22, when ABC’s creative team meets with the client to determine what marketing tools it might need – anything from a logo to website to brochures. From there, the clock starts ticking toward 8 a.m. May 23, when the client returns.
In the meantime, ABC and its partners will be producing any and all materials for the successful refresh.
To make the 24 Hour Brand Bash a true community effort, ABC invites clients, friends and the general public to nominate an organization dedicated to helping people. Fill out the nomination form at www.24hrBrandBash.com and follow ABC on Facebook, Twitter, LinkedIn and Google Plus for regular updates as they prep for the big morning/day/night/morning.
ABC will evaluate the nominations and choose a winner May 9. The number of nominations an organization receives will not be a factor in the decision-making process.