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ABC Creative Group Shares ‘Marketing 101’

ABC Creative Group Account Manager and Media Supervisor Jamie Leszczynski joined Sales and Marketing Strategist Jenn Cline for a CNY Sales and Marketing Executive training session in Syracuse.

CNYSME selected ABC to do the session focused on developing a solid sales and marketing strategy for its “Rise ‘n Shine” series.

Marketing 101 covered all aspects of the industry including traditional PR, print, radio and TV advertising as well as ways to utilize fast-developing social media to expose a larger audience to business products, services and message.

Cline specializes in idea-based sales, an exclusive ROI service offered by ABC. Leszczynski handles all media placement and many social networking accounts for ABC clients.