ABC is adding another chapter to its decades-long history by expanding its media services. While media placement has long been a forte of our full-service marketing agency, now we’re opening the doors to a new clientele who just want to take advantage of our creative, strategic planning and execution.
We’ve built our brand around idea-based marketing and have prided ourselves in our creative-first production for more than 35 years. However, we’re more than your typical agency collective of designers, copywriters and videographers here at ABC and the expanded Media Department puts a spotlight on the strategic piece of our full-service marketing equation.
Now ABC capably handles creative developed outside our Syracuse and Binghamton offices with our signature creative approach to media services. Our strategists take the headaches out of traditional and digital media planning and placement, sparing you the constant calls from media reps and keeping track of what’s running where and when. We do all the research and legwork while also handling the day-to-day communications that can be a headache for businesses trying to go it alone or working with the typical company focused on placement only.
And how about getting analytics that make sense? ABC delivers the numbers that matter instead of just piles of paper. We break down and digest the complicated data to provide proof of execution that just makes sense. It’s just another advantage of our years in the business and another headache eliminated.
Those who partner with ABC exclusively for media planning and placement get some serious added value as well. Because of our extensive background with numerous industries, we can create quick creative needs: TV spots, social media ads and digital advertising assets to name a few.
We’re expanding more than media services too. ABC’s office grew by several hundred square feet as we’ve added dedicated space for our new and improved Media Department. The new space will be fully occupied by our growing staff this month.