(5/7/20 – Syracuse, N.Y.) ABC Creative has worked with the McKenzie Institute USA for nearly a decade, helping produce an impressive collection of content that became even more valuable during the COVID-19 pandemic.
As the organization’s post-graduate courses were cancelled, it needed a way to stay connected to the physical therapists it serves. So, ABC suggested turning to the virtual content that could serve PTs so well during a difficult time. For a limited time, McKenzie made resources like webinars, podcasts, videos and research completely free and available all in one place.
ABC went to work adding to the content, interviewing practice owners from across the country about their pandemic experiences and collecting telehealth success stories for a special video series. We also assisted with production and promotion of timely webinars related to telehealth.
ABC made the heaviest push on social media, where this new and improved Resource Center was promoted heavily through the heart of stay-at-home restrictions. Messaging suggested quarantine as an opportunity to continue education while also learning to adjust.