(1/4/16 – Syracuse, N.Y.) Visions Federal Credit Union is celebrating its golden anniversary all year long and ABC Creative Group is handling numerous promotions and events that go with the milestone.
ABC will be assisting with Visions' co-sponsorship of the Dick's Open Florida Georgia Line concert in July and special ticket presale for members. ABC also engineered a partnership with Live Nation and the new Lakeview Amphitheater in Syracuse that includes ticket giveaways and other promotions.
The marketing agency's event planning duties include several grand openings featuring appearances by ESPN's Jay Williams.
The centerpiece #ThanksVisions campaign highlights the credit unions commitment to community with surprises such as picking up the tab at drive thrus, passing out umbrellas on rainy days and a few hidden-camera stunts all coordinated by ABC.