(6/9/14 – Syracuse, N.Y.) ABC Creative Group recently completed a website refresh for worldwide physical therapy organization, The McKenzie Institute.
The institute promotes the unique McKenzie Method® of Mechanical Diagnosis and Therapy via 28 branches, with the U.S. headquarters based in Syracuse.
ABC focused on increasing usability with a more visual approach. The site was reorganized complete with copy edits and proofing. The cleaner look makes the site user friendly for the institutes to main demographics: patients and providers.
The McKenzie Institute USA uses ABC’s expertise in all of its digital efforts, including webinars seen worldwide, website advertising and social media consulting.