What’s Up?

Stay up to date on our projects, people and blog posts with the Creative Brief, a monthly compilation of all things ABC.

  • This field is for validation purposes and should be left unchanged.

ABC Creative Group Upgrades International PT Org’s U.S. Website


(6/9/14 – Syracuse, N.Y.) ABC Creative Group recently completed a website refresh for worldwide physical therapy organization, The McKenzie Institute.

The institute promotes the unique McKenzie Method® of Mechanical Diagnosis and Therapy via 28 branches, with the U.S. headquarters based in Syracuse.

ABC focused on increasing usability with a more visual approach. The site was reorganized complete with copy edits and proofing. The cleaner look makes the site user friendly for the institutes to main demographics: patients and providers.

The McKenzie Institute USA uses ABC’s expertise in all of its digital efforts, including webinars seen worldwide, website advertising and social media consulting.