(8/6/15 – Syracuse, N.Y.) A collection of ABC Creative Group-produced videos highlight a popular virtual adventure venue located at a major shopping destination.
Massachusetts-based 5 Wits is a cutting-edge, live-action experience that immerses gamers in realistic, hands-on scenarios that include spies, space, dragons and pharaohs. They must tap the five wits – imagination, estimation, fantasy, common sense and memory – to complete each adventure.
ABC’s video production team captured the intensity of these 5 Wits experiences with four 30-second promo videos that include special effects we created in house.
The spots are running on digital kiosks throughout Destiny USA, Syracuse’s shopping destination that attracts visitors from across the Northeastern U.S. and southeastern Canada. The videos can be adapted for the 5 Wits Boston-area or West Nyack, New York, locations and may be used as broadcast or digital ads in the future.