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Highlighting BING Things to Do This Summer

(8/2/21 – Binghamton) An all-digital campaign is set to bring more weekend getaway seekers and families to Greater Binghamton this summer.

As tourism reopens in the wake of the pandemic, our research showed travelers are anxious to hit the road and partake in nearby dining, drinking and entertainment. We targeted the most likely demographics with a multimedia campaign.

ABC captured and curated tons of footage that would appeal to each of those two audiences and created a pair of dedicated web pages for families and weekenders to drive them to. The 15- and 30-second hyper-targeted spots are running before and during YouTube videos viewed by our intended audience as well as on Instagram stories and Facebook.

The content-rich web pages are tailored to all the things to do specific to the weekend travelers and families. In addition to the narrative, visitors are greeted by relevant episodes of the BING Stories series as well as alluring images to further encourage a visit to this vibrant Southern Tier town.