(1/27/15 – Syracuse, N.Y.) A suicide prevention campaign crafted for SAVE (Suicide Awareness Voices of Education) by ABC Creative Group continues to grow, most recently adding the support of a prominent music artist.
ABC produced a PSA targeting middle-age men, a demographic reluctant to seek mental health help despite accounting for half of all suicides in the U.S. each year.
The spot premiered this fall online and at Lambeau Field, the nearly 90,000-seat home of the NFL’s Green Bay Packers.
Touched by the cause, the country/Americana band Blue Sky Riders, featuring pop icon Kenny Loggins and award-winning singer/songwriters Gary Burr and Georgia Middleman, agreed to appear in the announcement in order help SAVE and their mission. The band’s song “Little Victories” is also featured in the PSA.
ABC developed a multi-platform campaign that includes the video PSA and radio spots as well as outdoor, print and digital advertising. A national distribution plan is being developed for the campaign.
ABC’s approach to the important and sensitive subject was vetted thoroughly by experts, focus groups, research and careful evaluation to ensure safety and efficacy.
“Suicide is a major public health issue,” said Dr. Dan Reidenberg, SAVE’s executive director, “and men in the middle ages are at a greater risk. Hopefully this campaign will help men struggling with thoughts of suicide to talk to someone and get help.”
SAVE was one of the nation’s first organizations dedicated to the prevention of suicide. Over 25 years the organization has become the leading suicide prevention organization dedicated to saving lives through public awareness and education, as well as caring for those impacted by suicide.
Momentum continues to grow. Follow ABC’s Facebook and Twitter for the campaign’s latest developments, and you can follow Blue Sky Riders on Facebook and Twitter as well. To learn more about SAVE’s work, visit save.org.