What’s Up?

Stay up to date on our projects, people and blog posts with the Creative Brief, a monthly compilation of all things ABC.

  • This field is for validation purposes and should be left unchanged.

Schoharie Rebranding Invites Travelers to Enjoy ‘A Better Time’

(12/17/13 – Syracuse, NY) Travelers looking for stunning natural attractions and classic Americana will find “A Better Time” in Schoharie County, which launched its rebranding campaign this month.

“A Better Time” focuses on the county’s best assets: great Main Street shopping, cozy diners, outstanding agritourism and natural wonders among them.


From the small town charm of Sharon Springs to the incredible rock formations at Howe Caverns, Schoharie County encourages visitors to turn a trip into a true experience. The chance to escape the day-to-day and enjoy a slower pace compose the message of the campaign crafted by ABC Creative Group of Syracuse.

“We are excited to launch our new brand,” said Alicia Terry, Schoharie County director of planning. “It truly reflects what Schoharie County has to offer the traveler, no matter what their interests might be.

“‘Schoharie County – A Better Time’ says it all,” she said.

Representatives of every facet of the Schoharie County communities – business owners, officials and longtime residents – gathered to provide input on what makes the area a destination.

That feedback became “A Better Time,” which coincides with the recent refresh of www.upstatevacations.com. Print ads will be placed throughout New York state as well as target markets in Connecticut, New Jersey and Pennsylvania.

Visit http://www.upstatevacations.com or call 1-800-41-VISIT to learn more about Schoharie County.