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Tourism Website Redesign Gives Greater Binghamton a New Look

(5/16/16 – Binghamton, NY) The Greater Binghamton Convention & Visitors Bureau recently launched its new website designed to engage users and attract travelers with several technical upgrades.

The content-driven visitbinghamton.org uses video and imagery to showcase the region’s strongest assets. Visitors are greeted with in-depth introductions to Binghamton’s great golf courses, growing craft beer scene, world-famous spiedies, historic carousels, passion for sports and distinction as the home of “Twilight Zone” creator Rod Serling.

The responsive design and user friendly organization invite visitors to take a deeper dive into the area’s agritourism, arts, outdoors, nightlife, shopping and family attractions. Video, photos and conversational copy make each page of the new visitbinghamton.org more engaging.

The content also optimizes the site for search engines, making the Greater Binghamton community, its unique culture and travel-worthy attractions easier to find on the Web.

Syracuse-based ABC Creative Group created the design, developed the website, produced the content and provided SEO services.

The marketing agency also recently redesigned the Greater Binghamton CVB’s golf microsite. The search engine-optimized site features golf-and-stay packages aimed at enthusiasts throughout the Northeast as well as Ontario and Quebec, Canada.