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Visions FCU Names ABC Creative Group Agency of Record

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(11/21/2014 - Binghamton, N.Y.) Visions Federal Credit Union will count on ABC Creative Group to market its 38 branches spread across three states beginning in 2015.

ABC will take on public relations, advertising, media placement, strategic planning, social media and major event support for the 180,000-member credit union with locations in New York, Pennsylvania and New Jersey. This includes creative for campaigns in print, online and via broadcast as well as content development for and distribution of press releases.

“I look forward to working with ABC Creative Group on future marketing initiatives for Visions,” Marketing Manager Mandy DeHate said. “Their fresh ideas, innovative culture and willingness to think big while promoting our institution is a real draw and it mirrors our efforts to support our members.”

Visions will also utilize ABC’s idea-based sales model that equips clients with customized ROI measurement and ongoing guidance of sales staff to ensure the campaign objectives are complete.