(5/21/12 – Syracuse, NY)
An East Aurora resident is featured as part of an upcoming statewide media campaign designed garner recruits to become volunteer firefighters.
Jessie Roland-Bystrak, a member of the East Aurora fire unit, appears in the TV ads being produced by ABC Creative Group of Syracuse.
The Syracuse Post-Standard reports Roland-Bystrak, 20, a security guard with Command Security Corp., is shown attending college and then fighting a fire.
The three-year ad campaign "Is there a fire in you?," launches June 4 and cost $2.1 million.