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Volunteer firefighter ad campaign coming

(5/21/12 – Syracuse, NY)

An East Aurora resident is featured as part of an upcoming statewide media campaign designed garner recruits to become volunteer firefighters.

Jessie Roland-Bystrak, a member of the East Aurora fire unit, appears in the TV ads being produced by ABC Creative Group of Syracuse.

The Syracuse Post-Standard reports Roland-Bystrak, 20, a security guard with Command Security Corp., is shown attending college and then fighting a fire.

The three-year ad campaign “Is there a fire in you?,” launches June 4 and cost $2.1 million.