The Broome County Department of Planning and Economic Development wanted to promote outdoor recreation to both visitors and residents. It tasked ABC with creating a digital hub for the vast selection of locations and activities in the mostly rural region.
“Go All Out” served as both the call to action and brand for the initiative centered around the website and its interactive, intuitive mapping tool.
ABC formulated a strategic branding and marketing plan to drive traffic to the new site, including development of a logo with several variations based on the activity and outdoor-themed collateral.
