Clear Path for Veterans wanted to build awareness of its services among military veterans and attract potential supporters. Clear Path for Veterans is dedicated to healing the whole warrior – body, mind and soul – after the trauma of combat.
They were primarily known for a therapeutic program that paired dogs with PTSD veterans and their location – 76 gorgeous acres outside of Chittenango. But, in addition to Clear Path’s cornerstone Dogs2Vets program, the organization offers an extensive roster of services. ABC set out to more uniformly and clearly explain each of these both in print collateral and on the website. We did our one-hour research and dove into a sea of print pieces and chunks of information from all over a sprawling website, which we set out to make more user and SEO friendly.
We refreshed the logo, created eight brochures outlining each of Clear Path’s services, built an overview booklet about the organization and developed content of all kinds for the website.
ABC produced a short film highlighting the touching stories of vets who have benefitted from the program. We translated the power of those stories and Clear Path’s mission to the website, which was reorganized and enhanced with additional copy.