The Firemen’s Association of the State of New York, a member-based group of more than 45,000 volunteer firefighters, wanted to highlight the critical issue of “Training in the 21st Century.” In fact, that was the theme of their Convention, FASNY’s biggest event of each year.
To highlight this theme, ABC went to work on a video that would offer insight into the current state of training and its importance in the modern volunteer fire service. The agency worked closely with FASNY to schedule shoots at trainings and with instructors across the state to accomplish this.
The end result was a powerful video that told the story of Training in the 21st Century, which FASNY premiered at the Convention before sharing on social media and adding it to its popular YouTube channel. That story was reinforced by a Convention recap on the web as well as with a feature article about training and education that appeared in FASNY’s bi-monthly magazine and monthly e-communication produced by ABC.