The Montgomery County Business Development Center teamed up with ABC to rebrand the region and make it more attractive to both business and talent. The strategic marketing plan developed by ABC guided the “Made of Something Stronger” campaign, which promoted county assets to outside businesses, local college grads and Albany-area commuters.
The MCBDC offers professional economic development assistance and attracts commerce to Montgomery County, already home to successful enterprises like Beech Nut Nutrition, Hill and Markes, Daim Logistics and a Target distribution center.
“Made of Something Stronger” showed prospective businesses and young professionals the county’s most attractive assets like natural beauty, location and business friendly environment. In addition to developing a strategic marketing plan, ABC took on a full redesign of the MCBDC website, including content development and video.