Otis Technology changed the game for hunters and shooters when it introduced “the world’s most advanced gun cleaning system” in 1985. When it came time to launch its first new product line in 30 years, the Lyons Falls, New York-based company turned to ABC.
Otis set its sights on revolutionizing sport shooting again with simple, but incredibly effective, hearing protection. Armed with some research and a few prototypes, ABC went to work naming and branding the product.
After thorough research of the product and target audience, ABC introduced Ear Shield with Sound Reduction Chamber Technology for Superior Hearing Protection. The protective headgear drops gunfire to safe decibel levels, but allows lower frequencies like speech to be audible – all without batteries or bulk.
ABC developed the brand positioning and packaging for the recently launched Ear Shield. We also produced a demonstration video that Otis uses for business-to-business marketing efforts like trade shows.