An international leader in packaging machinery, Schneider Packaging Equipment Co. entrusted all of its marketing efforts to ABC. We helped Schneider focus on a couple proprietary technologies that create a clear separation between Schneider and the competition as the impetus for a new multimedia campaign.
Family-owned and operated for nearly 50 years, the one constant throughout Schneider’s past and present has been the continuous pursuit of game-changing technology. The campaign highlighted the company’s inventive ethos with messaging centered around this legacy of “disrupting” the industry with products that included their proprietary Intelligent Illumination and OptiStak software, which were named and launched to the public and prospects by ABC.
Preparation for the packaging industry’s premier event, PACK Expo in Las Vegas, led development of numerous assets, including print ads, product logos, web and content development, sell sheets and the trade show displays themselves.
ABC developed three case studies, one for each key product, and produced articles published in Packaging World and other national publications. Consistent messaging and imagery was integrated into every facet of Schneider’s marketing efforts from public relations to listings in the PACK Expo directory and product web pages to demo videos that earned more than 70,000 views.
The combined efforts helped Schneider double sales and increase revenue by nearly 90 percent in 2017 with some 30 percent of total revenue coming from new strategic partnerships.