By now you know content marketing builds successful brands. But, do you know why?
Remember when digital marketing meant placing a Web banner shouting “click here!”? Things have changed to an intimidating degree.
They say more money means more problems. That can certainly be the case with media budgets.
Branding means a lot of different things to different people. Some might tell you it’s a logo. Others may say it’s simply a name. Maybe it’s a message.
We all use social media in our everyday lives, but do you understand how to use it in business? If your organization has a presence, are you using it effectively?
SEO can be intimidating for marketers. Shrouded in a cloud of Google-fueled mystery, it appears to be hopelessly complicated: keywords, coding, algorithms.
Are you still throwing press releases together whenever you get around to them? When you do have time, do you have difficulty deciding what to promote? After you invest the time and resources, are you getting the coverage you set out to secure?
Do you own your digital space? Does your site accurately reflect your brand? Is your target audience finding you?
Does your content marketing strategy include video? Have you seen the eye-popping viewer statistics?
A lot of marketing problems can be solved from the inside out. In fact, we believe every marketing challenge begins with thorough research, starting with self-examination.