The success of the agency is based on its philosophy known as "Idea-Based Marketing."

The success of the agency is based on its philosophy known as "Idea-Based Marketing."

Our Philosophy

So you’re looking for an agency, huh? Well you came to the right place. ABC is a group of hardworking, creative individuals focused on providing our clients with proven, track-able business solutions. Marketing should make money, not just cost money, and that’s what we do best – the making you money part, that is. We even show you how to track your investment with our exclusive idea-based sales service. So take a look around the site. Hope you enjoy our “stuff,” and most importantly, make sure you shoot us an email or give us a call. I think you will find our team very easy to work with and our idea-based marketing and sales philosophy quite refreshing.

Our Philosophy

So you’re looking for an agency, huh? Well you came to the right place. ABC is a group of hardworking, creative individuals focused on providing our clients with proven, track-able business solutions. Marketing should make money, not just cost money, and that’s what we do best – the making you money part, that is. We even show you how to track your investment with our exclusive idea-based sales service. So take a look around the site. Hope you enjoy our "stuff," and most importantly, make sure you shoot us an email or give us a call. I think you will find our team very easy to work with and our idea-based marketing and sales philosophy quite refreshing.


"ABC Creative becomes a partner in your outreach efforts. They start by listening to the client and finish by delivering communications resources that connect with your audience on multiple levels."

John D'Alessandro
Deputy Volunteer Programs Coordinator
Firemen's Association of the State of New York

"The entire group at ABC is creative, flexible, in tune with our unique needs, invested in our success, and a pleasure to work with. Add to that affordable and fast - our organization believes we found the perfect match for us!"

Linda Lopez
Project Director
OnCare - Onondaga County System of Care

"ABC Creative Group are terrific to work with. They are creative and produce excellent work. Additionally, they provide a great value and get the work done on time. And their service doesn't end with the project, they have great follow up and remain responsive to questions and needs."

Judi Hess
Manager of Tourism & Special Events
Greater Binghamton Convention Bureau

"In the fall of 2010 ABC Creative Group accepted the challenge to work with FASNY's Recruitment Committee to enlist volunteers across NYS. With virtually no budget, ABC analyzed the resources that were available in the FASNY organization and created a plan to connect with 1,800 fire departments across NYS. Using a strategic, step-by-step plan, ABC implemented a first-of-its-kind statewide recruitment open house. Year one of the event saw participation from 150 departments; year two, nearly 500. Already, plans are being refined and dates are in place for 2013, which will build on the success that we have experienced, thanks to ABC..."

George Davenport
Chairman of Recruitment and Retention Committee
Firemen's Association of the State of New York

"My experience working with ABC Creative Group has been successful - they have delivered on time and budget for a multitude of projects, but more importantly, they have delivered the quality I have come to expect. They provide us with creative, out-of-the-box thinking that helps bring to life our mission, values and goals."

Jennifer J. Huson
Director of Communications
Dairylea Cooperative Inc.

Come and peek inside
our drawers...
The Idea Drawer blog »

Our Team

Travis Bort

Owner/Creative Director

Jamie Leszczynski

Senior Account Manager

Jenn Cline

Sales and Marketing Strategist

Mike Haines

Senior Art Director

Shane M. Liebler

Content Developer

Nick Machia

Interactive Developer

Marty Furgal

Graphic Designer

Trisha Stethers

Traffic Manager

Meet the
Executive Team

Allow ourselves to introduce... ourselves. No hipster ad goofs here. Just our little gang of creative junkies. We devotedly serve our clients' accounts on a day-to-day basis, and our communication lines are always open. We eat, sleep, tweet, breathe, post, sing and dance advertising ideas. You won't meet a team of people who work harder to come up with something that's never been done before for a client. We are relentless in our efforts to dazzle the client and work together to bring a truly wonderful idea to fruition.

Pick a name, any name, and find out more about our specialties here at ABC. And if you see anyone you recognize from high school or college, please send all incriminating photos to info@abcideabased.com.

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Idea-Based
Marketing

To define our unique approach to advertising, ABC has coined this phrase.

In a world of stuffy advertising executives and industry standards, we strive to break the mold by placing the idea first. The notion of developing the big idea first, letting the necessary media and methods of distributing that big idea come second is a concept many traditional advertising agencies are still clamoring to discover. We work closely with all of our clients, striving to fully understand their individual concerns and needs. Listening is important to us so that we can present educated and goal-focused ideas.

The form of media needed to present the idea is only discussed after we have truly defined the great idea that will achieve the client’s objectives. Whether that medium is traditional or not so traditional, commission based or not, we will only suggest what will work! In a nutshell, “Idea-Based Marketing” is truly the basis of our client’s success at ABC.

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Interested in an intership?

That's right, we love them interns. We work them hard and suck every last good idea we can out of them and then throw them back into the world, disoriented yet encouraged and inspired.

How can we resist using some of the finest young talent in the country? With schools such as Syracuse University and Cazenovia College right in our backyard, nurturing and developing some of the best design students in the field today, how can we resist? They are just another great asset we use to help generate innovative new ideas for our clients.

So if you are a college student looking for an internship, this may be your big chance to do some portfolio-worthy work and learn where all the good restaurants in downtown Syracuse are. Yes, you may have to go get us lunch as well - you're an intern after all.

Send us your stuff! interns@abcideabased.com

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ABC

430 East Genesee Street
Suite 401
Syracuse, NY 13202
P:(315) 471-1002
F:(315) 471-2240
info@abcideabased.com