We give our clients consistent service and constant communication to go along with all those great ideas.
There’s no revolving door here and everyone gets involved with every project, so our clients are never without someone on the other end of the line or outbox.
These guys constantly crank out fresh concepts, meet client challenges and exceed expectations.
Travis joined ABC as a photographer and production coordinator in 1995 and began a 20-plus year journey growing his love of the big idea and creating a different kind of marketing firm. True to his own nontraditional roots, the partner-turned-owner put priority on talent over titles and assembled a team of professionals from outside the industry.
He backs this collection of fresh perspectives with his own idea-based marketing philosophy, which places the creative and the client before commissions. This idea-centric approach guides results-oriented, award-winning campaigns in a variety of industries, including corporate, cause-related, economic development and tourism projects.
As owner and creative director, Travis dedicates his agency and himself to moving messages forward with truly creative ideas that actually separate clients from their competition. In every application, the idea-based marketing philosophy focuses on engaging and inspiring the target audience to act.
This mission led Travis to add numerous services over the years, including Web development, social media management, in-house video production, content generation and search engine optimization.
His creative direction of all these tools and careful attention to all of ABC’s accounts build strong brands and relationships.
A veteran of several Rochester and Syracuse agencies, Kellyn brings extensive experience to her role of Director of Account Service at ABC.
Her professional debut in sales introduced her to account service, but lacked the latitude to build and maintain meaningful relationships. So, she hopped on an opportunity to manage accounts in an ad agency setting, gradually adapting her skills to match client needs.
Today Kellyn taps into her many talents as a brand advocate for many ABC clients. Fluent in influencer marketing, strategy and content development, she’s also an analytics pro who counts SEO and ROI assessment among her specialties.
After several years of account management in marketing, merchandising and design, Jamie Lynn found her niche at ABC. Drawn by the idea-based marketing philosophy, Jamie Lynn uses her creative mind and an artistic perspective for superior client relations.
The psychology behind what marketing tactics intrigue people inspired her to pursue a degree in marketing management from the Whitman School of Management at Syracuse University.
The outdoor enthusiast brings a fresh outlook to the account management role, one filled with day-to-day communication as well as long-term strategy and creative planning.
Jenn Cline is another idea-based evangelist who connected with ABC after doing business with the agency as a client.
After 20 years in communications and sales, she decided to shed the stuffy layers of corporate structure to do business on her own terms. An expert marketing strategist, Jenn needed more space for creative planning and carefully measured execution.
As a marketing executive, she familiarized herself with ABC’s culture and talent. As a consultant, she sought the agency as a creative partner.
Jenn’s idea-based sales service adds a unique layer to traditional marketing. Her strategies give great consideration to conversion of a campaign. Not only does she develop plans for execution on the sales side, Jenn also works with clients to develop measurement tools that keep campaigns sustainable long term.
Mike came to ABC after working his way through the design grind and up to positions at two of the area’s largest ad shops.
After a decade of toiling in the typical agency model, Mike began searching for an alternative environment where his creative ideas, superior talent and good humor could be fully realized. ABC, its nontraditional makeup and idea-first philosophy proved to be that place.
Mike and his team bring ABC’s ideas to life across print and digital platforms. He oversees all creative production from concept development to delivery at ABC, making sure the look and message are on point in every piece.
A journalist by trade, Shane tells stories that connect brands with target audiences and inspire them to act. He’s a writer, not a copy machine, and that approach brings exceptional content to every print or digital piece he pens.
Shane taps into his past as a reporter and editor to develop clear messages that resonate in every medium, be it blog or brochure, sponsored content or script.
Daily newspapers developed a habit for idea generation, attention to detail and knack for question-asking. His background as a magazine and Web editor keeps client communications grammatically sound and effective.
Shane’s word-based deliverables range from long-form features to concise digital copy to persuasive prose. He’s been on both sides of the PR pitch and puts some muscle behind ABC’s media relations.
After years of agency internships and research in new media, Jane uses her strategic mind to create and integrate comprehensive media plans for ABC clients.
A Jamesville, New York, native, Jane returned to the area after years living in Rochester and abroad in Croatia. The socially savvy recent grad is always up to date on the latest media trends and confident in her ability to deliver the most innovative results.
Jane brings a bachelor of science in new media marketing and a double minor in advertising/public relations and international business to ABC Creative Group.
With a past working in print shops, Marty now practices his true passions at ABC.
An accomplished musician with a penchant for pop culture, Marty now composes some of ABC’s finest print ads and digital media. He’s often the most creative guy in the room, throwing out ideas of various feasibility with a sharp wit that keeps the agency’s concept development meetings prolific.
His strong print background makes him ABC’s primary point of contact for the agency’s collateral projects and publications. Marty’s eye-catching layouts integrate great imagery and provocative typography that capture the essence of the creative team’s campaigns.
His impressive portfolio includes award-winning ads as well as many successful brochures, rack cards, infographics and e-communications for destination marketing projects.
Jordan has been capturing video since his teenage days when his family and friends were his main viewers. He expanded that audience considerably using his talents to tell stories on a popular local news station before joining the agency ranks.
Now he uses an impressive combination of technique and creativity to cast brands in an engaging light. His well-trained eye is also evident in the urban exploration and photography of abandoned spaces he tends to partake in on the weekends.
Jordan is well-trained as well with an undergraduate degree in mass communications that complements his experience.
With a love for web development and a knack for creative, Jon creates exceptional websites and digital media for ABC clients.
Jon transforms any content into one-of-a-kind sites that are responsive to both users and our clients. Here, he is able to effectively showcase his outstanding technical and creative abilities.
A natural web guru, Jon’s past experience includes creative media development and freelancing for several marketing firms. ABC fits his passion for the design and tech that advance organizations and brands.
Abby came to ABC as an intern only to return and emerge as a social media, content development and PR powerhouse.
She was turned onto marketing and its cultural influence as an avid social media user and now channels her knowledge of those platforms to craft consistent messaging and engaging content.
The public relations degree-holder moonlights as a foodie and fan of all things Syracuse, from the eateries to the sports teams. Abby appreciates the family dynamic at ABC, where she can exercise her creativity in a collaborative setting.
Rachel brings her more than a decade of experience in marketing to ABC in her role as Project Manager. That experience spans work in nonprofit, health care, dairy, insurance and wholesale industries.
While spending most of her career on the client side, Rachel was drawn to the creative culture of agency life here at ABC. Through her understanding of the creative process, Rachel makes sure that all work that comes in and out of the agency stays on track.
Rachel works closely with ABC’s Creative Director and Account Managers to meet client expectations before, during and after each project.