ABC’s not really into the whole “agency” thing. We’re not a place that fits concepts to the media budget that makes the most money. We’re not here to take orders and never take the time to come up with new ideas for our clients.
Creative. It’s in the name and it’s what we do. We’re not your typical agency. We’re professional storytellers, expert communicators and master strategists who happen to do marketing.
Did we mention we’re creative-first agency? It’s a point of pride that’s part of our fabric and woven into everything we do. Many, many years ago, we dubbed this approach the idea-based marketing philosophy.
The idea comes first here at ABC and that’s not something you get with your typical agency. Marketing, after all, is really just about telling stories. That’s what we truly love to do and that’s why we practice the idea-based marketing philosophy. We really give the idea – that story – priority every time with no exceptions.
It starts with concept development, an idea dump where each of those little lightbulbs get poked, batted around and occasionally smashed until only the brightest one shines. It’s not a glamourous process. Feelings are hurt, words are exchanged, whiteboards are pushed to their limits. It gets pretty ugly at times. But, it’s ours and we love it.
At its most basic level, the time-honored idea-based marketing philosophy puts creative before commissions. It drives our team to be as bold and bright as their talents allow. It’s a statement that captures the work quality and culture here. So, here’s how it works …
LET US TELL YOU A STORY.
This is what we all came for. Marketing at its very soul is simply storytelling and we love sharing those tales. We author engaging pieces that influence movement in your audience. We use a simple foundation of art and copy to compile incredible visuals and words in stories that matter.
LET’S QUESTION EVERYTHING.
This is the essence of idea-based marketing. We dig into every client at a deeper level than most. We’re that outside set of eyes that explores everything from the inside out. We ask a lot of questions. We’re kind of annoying. But, trust us, this all works out in the end.
LET’S CREATE COOL SH!t.
If we’re being honest, the creative process is a mess. It’s a lot of what ifs, why nots, more no’s than yes’s. We channel all this aggression toward the ideas, not the people. There is such thing as a bad idea, though. That’s why we roll up our sleeves and weed them out, leaving only the brightest mental lightbulbs to shine. Those are the ones we polish up and present to you. Yeah, it gets messy, but the finished product is a beauty, a true reflection of your brand and inspiration to get people moving. These brutally-vetted concepts sell more products to more people more often time and time again here at ABC.
LET’S MAKE IT WORK.
We pour just as much of that creativity into the strategy. We can’t tell a story without the proper channels to share it on, so our elite team of strategists show us the best places to put that creative. We stay up on the latest trends and tap into decades of experience to get the right message in front of the right people at the right time.
LET’S ADD IT ALL UP.
We’re damn proud of what we do here and we’re not afraid to prove it. Analytics, numbers, charts, graphs: We make all that stuff make actual sense to you. While a lot of agencies hope to overwhelm with data, we straight up tell you what’s working and what’s not. And we fix the “not.”
LET’S WORK TOGETHER.
Look, if any of this sounds good to you – if we sound like your kind of people – than we’d like you to work with us. And we really mean the word “with.” Because marketing is a partnership and we do more than just offer you token involvement. Throughout the entire process, you’ll be right there in true collaboration with us.