Facebook Adds Hurdle to Targeted Ads

Today’s social climate is not always easy to navigate. Every day, it seems as though there is a new celebrity, brand or organization that is being scrutinized for an insensitive tweet, product or statement. Keeping up with such rapid changes, especially in the age of social media, can seem overwhelming. For advertisers, it’s a hurdle…
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Influencers Are ‘Taking Over’

In tourism, nothing tells (and sells) a destination quite like images and videos. Travel, after all, is a theater of sight and sound working in concert to create an experience. Image- and video-driven social media provide the ultimate platform to preview these engaging and enticing displays. The modern social media landscape is also influencer-driven. Influencer…
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The Value of 8 Seconds and Other Takeaways from NAB 2019

We took a recent trip to Las Vegas, Nevada, to attend the National Association of Broadcasters Show, aka “NAB Show.” During the visit, we experienced the newest technology hands-on and heard from industry leaders in technology, media and marketing. Here’s a sampling of their observations … A viewer’s attention span is only 8 seconds ……
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