Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
As streaming becomes the standard as opposed to an alternative, marketers have had to adapt. Traditional TV meant airing a commercial and hoping it would resonate, but now we have access to actual data to build strategy around. Streaming services, ad-supported platforms in particular, know their users – demos, locations and viewing habits – allowing…
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A new decade is upon us, and as graphic designers continue their unending search for original ways to get their clients’ messages across, we are presented with the newest evolutions of design trends as we head into 2020. Some are very familiar (like the undying usage of outrageous, vibrant colors – which, not going to…
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Here we are in 2020 kicking off another year of “creating cool SH!T”. Within the last few years, the use of video for broadcast and the web has skyrocketed. It’s only supposed to increase within the coming years, but as time passes video technology only improves. Ten years ago, the standard for video was standard…
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The original use of Instagram was for users to showcase their photography and art. Over the years as the social medium has grown, it has become so much more. A place for people to network, interact and most importantly, LIKE. “Likes,” the metric we all pride ourselves on when it comes to an Instagram post…
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Google recently tweaked its Travel section and, like many Google moves, it’s a seemingly simple change. Essentially, it’s now easier for travelers to plan a trip as Travel gathers the features of Google Flights, Hotels, Trips and Maps all in one place. It’s not necessarily a seismic shift or legit threat to DMOs at this…
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