How Streaming Is Leading Advertising Strategy in 2020

As streaming becomes the standard as opposed to an alternative, marketers have had to adapt. Traditional TV meant airing a commercial and hoping it would resonate, but now we have access to actual data to build strategy around. Streaming services, ad-supported platforms in particular, know their users – demos, locations and viewing habits – allowing…
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Graphic Design Trends Going Into 2020

A new decade is upon us, and as graphic designers continue their unending search for original ways to get their clients’ messages across, we are presented with the newest evolutions of design trends as we head into 2020. Some are very familiar (like the undying usage of outrageous, vibrant colors – which, not going to…
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Instagram Is Getting Rid of What?

The original use of Instagram was for users to showcase their photography and art. Over the years as the social medium has grown, it has become so much more. A place for people to network, interact and most importantly, LIKE. “Likes,” the metric we all pride ourselves on when it comes to an Instagram post…
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What DMOs Should Do About Google Travel

Google recently tweaked its Travel section and, like many Google moves, it’s a seemingly simple change. Essentially, it’s now easier for travelers to plan a trip as Travel gathers the features of Google Flights, Hotels, Trips and Maps all in one place. It’s not necessarily a seismic shift or legit threat to DMOs at this…
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