Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Even as pandemic restrictions are lifted, there are still plenty of business traditions that look quite a bit different now. Take tradeshows, for example, many of which have gone virtual, been postponed or cancelled altogether. The absence of these quintessential networking events is crushing for those in B2B industries. But, there are some solutions to…
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Earning media coverage is no easy task for a brand. It often takes a well-thought-out strategy, having a compelling story to tell or information to share, and a little bit of luck. Some of the best ad agencies in the world have the process down pat. Reading up on the topic online offers plenty of…
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Like many of our fellow tourism industry professionals, we made a lot of assumptions about post-pandemic travel. How would these unprecedented times affect traveler decisions, intentions and when could we expect them to act on those? ABC Creative Group has been doing destination marketing for nearly two decades and we’re just as invested in successful…
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I opened my first Facebook account 11 years ago, completely naïve to the fact that it would one day become a huge part of my professional life. As I’m sure many of you can relate, my relationship with the social media giant has been an interesting evolution. I began my Facebook journey at thirteen, sharing…
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Like everything in our daily lives right now, destination marketing during a crisis of this scale is unprecedented. Attractions, accommodations, eateries and breweries are closed or close to it. Everyone’s pretty much stuck at home. This sucks. It also presents great opportunity from a marketing standpoint. For starters, we have a captive audience, one that’s…
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