Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
The original use of Instagram was for users to showcase their photography and art. Over the years as the social medium has grown, it has become so much more. A place for people to network, interact and most importantly, LIKE. “Likes,” the metric we all pride ourselves on when it comes to an Instagram post…
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Google recently tweaked its Travel section and, like many Google moves, it’s a seemingly simple change. Essentially, it’s now easier for travelers to plan a trip as Travel gathers the features of Google Flights, Hotels, Trips and Maps all in one place. It’s not necessarily a seismic shift or legit threat to DMOs at this…
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Social media platforms have given consumers the power to communicate directly with companies they are investing their time and money in. As seen on Facebook, Twitter and other social platforms, this can be a good or bad thing for many companies depending on how they choose to respond to this feedback. However, in this increasingly…
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Today’s social climate is not always easy to navigate. Every day, it seems as though there is a new celebrity, brand or organization that is being scrutinized for an insensitive tweet, product or statement. Keeping up with such rapid changes, especially in the age of social media, can seem overwhelming. For advertisers, it’s a hurdle…
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In tourism, nothing tells (and sells) a destination quite like images and videos. Travel, after all, is a theater of sight and sound working in concert to create an experience. Image- and video-driven social media provide the ultimate platform to preview these engaging and enticing displays. The modern social media landscape is also influencer-driven. Influencer…
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