Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Originally designed for Twitter, hashtags have been integrated across multiple social platforms, especially Instagram and even a bit on Facebook. Hashtags are all about sparking conversation. Social users often use hashtags to search for specific content they are the most interested in. But, how do you decide which ones are right for your brand? Here…
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The dry intros. The same pictures year after year. And listings, listings, listings. Travelers and tourism professionals alike know the typical travel guide all too well. But, now there’s this thing called content marketing that can change the way you think about travel guides. It starts by rethinking of your audience as readers, not travelers.…
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In the same way PR is no longer just about press releases and coverage, SEO is not bound by keywords and metadata. In fact, they have more in common than you might think and understanding this link could be critical to your marketing efforts. After all, both public relations and search engine optimization serve the…
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In an industry this fluid with new trends and ideas, it can seem impossible to imagine what the next year will look like, let alone plan for it. While it’s difficult to make predictions, you can count on the old cliché that the only constant is change. Moving forward with whatever you did last year…
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Just because a company is not-for-profit doesn’t mean they aren’t in the marketing business as well. Marketing is an essential function of any organization, whether they’re for-profit or not. But in an industry that relies heavily on striking an emotional cord in the masses, it’s even more important for nonprofits to develop a “business model.”…
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